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PRESS RELEASE – For immediate Release
August 17, 2010

Rise Shaving Cream

Classic Brand Is Reborn and Back in Stores

June 12, 2010, Lodi, New Jersey -  Rise International reintroduces its legendary shaving cream with a new look and enriched formulas for both regular and sensitive skins. The incredible moist lather will, once again, help achieve a close shave comfortably and without irritation.

In today's busy and stressful life, high-quality grooming products, especially the ones used daily - such as a shave cream – add a level of comfort and satisfaction that clearly enhances our quality of life. Day-in and day-out, people are searching the cyberspace for "Best Shaving Cream for Men", "Best Shaving Cream for Sensitive Skin", "Best Shaving Cream for Razor Bumps", "New Shaving Cream Products," etc., to find the most suitable grooming product for their hair removal needs. With decades of formulating and manufacturing experience, Rise International offers incredibly soothing shaving foams for superior comfort at very affordable prices.  Preserving a high level of moisture throughout the shaving process is quintessential to a luxurious, satisfying experience.  The rich moist lather is designed to also protect against irritation, nicks & cuts.  Furthermore, the Rise Baby Face for Sensitive Skin contains baby oils for enhanced skin lubrication and conditioning.

As one of the most effective shaving cream products on the market today, the rich lather and super moist content in Rise formulations help meet and even exceed the grooming needs in today's marketplace. With this brand comeback, Rise once again delivers classical quality shaving products to a market longing for the honest goodness of the old, established brands we grew up with..

About Rise International

The Rise brand enjoyed extreme popularity as an excellent shaving lather since its introduction. In 1949, Carter launched an aerosol shaving product named Rise that was the first pressurized shaving cream. In the early 1950's, Rise created the first shave foam product that combined the speed and convenience of a brushless shave foam with superb traditional lathering and moisturizing characteristics. The Rise Shave Foam line was acquired by Chesebrough-Pond USA in 1988, as a result of the Unilever acquisition of Faberge.

Resellers, Dealers, Retail Stores, etc. are invited to contact Rise at 1-800-282-1813 or info@RiseIntlGroup.com for great reseller opportunities. The shave product line includes:

Rise Shaving Products are also conveniently available online at www.riseintlgroup.com .

For further information, please contact Kevin Schlussel.

On-Line Store

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